HappyCulture launches HappyCulture Académie: a 100% free hospitality training program open to all
HappyCulture, the lifestyle hotel brand of the Honotel group, announces the launch of its YouTube channel HappyCulture Académie, an online continuing education program, accessible to all and 100% free of charge. This program responds to two major challenges: to promote the hotel industry’s often little-known professions, and to offer its employees and future employees free, accessible continuing education. Indeed, in the wake of the pandemic, recruiting and retaining talent has become a real challenge. With these videos, HappyCulture aims to modernize training and attract a new generation to a sector in full revival.
In 7 months, Happyculture has already put over 130 videos online, accumulating 300,000 views and engaging an ever-growing community. To date
5 key professions are highlighted, ranging from reception to room management and hotel management. And this is just the beginning! The brand plans to add
additional professions by the end of the year. These videos are making a major contribution to reducing turnover in certain critical professions, with a 71% drop for receptionists in the first half of 2024 compared with the first half of 2023.
“These videos are a real lever for recruitment. They enable us not only to attract more candidates, but also to reach out to profiles that we weren’t used to seeing apply.
used to seeing apply. Since launching the channel, we’ve seen a 788% increase in applications for receptionist positions vs. 2023. We’ve also received a lot of positive feedback from candidates who discovered the brand thanks to the YouTube channel. By showcasing the hospitality professions, we’ve managed to capture the interest of young talent and people undergoing retraining who wouldn’t necessarily have turned to this sector before,” says Marie Carrel, Human Resources Director.
In the coming months, HappyCulture Académie plans to enhance its online training offering with more diversified content, particularly aimed at the catering professions, with a launch scheduled for November 2024. HappyCulture also plans to extend the sharing of these videos on platforms such as TikTok to attract a younger audience and boost its visibility among 18-25 year-olds, a key age group for future recruitment.
The brand also wants to develop partnerships with hotel schools to integrate its videos into their teaching programs, while organizing hands-on interventions and workshops. After viewing the various training videos, a tool will be launched to enable users to apply directly via the Youîube videos after completing playlists and a quiz, thus simplifying the recruitment process and creating a direct link between training and employment.
About Honotel Group
Honotel is an independent hotel investment and management company with over 100 hotel private equity transactions to its credit since its creation. Co-directed by
Laurent Lapouille, Hélène Gauthier and Patrick Luis, Honotel is distinguished by the long-standing involvement of its founders and managing partners, all of whom come from the hospitality industry.
Recognized for its expertise, the Group has won the loyalty of the market’s leading investors, whom it supports over the long term thanks to its comprehensive range of 3 high value-added services: Hotel investment (through club deals, management leases or with the portfolio management company Hôtel Investissement Capital) – Operational management (on a proprietary, management mandate or white label basis) – Operations monitoring (supporting institutional investors with the aim of maximizing their value creation).
About HappyCulture
HappyCulture is a lifestyle hotel brand with 47 addresses in France, Spain and Belgium. More than just a place to sleep, these hotels aim to seduce travelers who love discovery and sharing good times. Each of the 47 hotels is unique. Every day, HappyCulture puts the customer experience and the well-being of its teams at the heart of its priorities!
The hotel brand places CSR at the heart of its commitment by implementing concrete, simple actions on its own scale to reduce its carbon footprint. Initiated in 2075, its
today translates into a clear commitment under the name “Committed Hospitality”, based on three fundamentals: well-being at work, the environment and solidarity.
Press contact
Wellcom Agency
Sarah Nascimento
honotel@wellcom.fr / 07 46 34 60 60